Michigan Business Honored in Global Telly Awards Competition
(April 2009, Historic Petoskey, Michigan): Creative i, a leading advertising & production company located in Northern Michigan's Historic Petoskey, has been recognized in the 30th Annual Telly Awards with two awards in excellence for broadcast commercial production. Two of its clients, Little River Casino Resort, and Northern Michigan Sports Medicine, were recognized in campaigns written and produced by the Creative i Creative Director, Roger Tallman. "Leaving lasting impressions is what our clients pay us to do" says Tallman, "Our entire creative team makes sure that our clients' messages are clear, and memorable, and getting recognition from a Global competition like The Telly's is icing on the cake. It's very cool, and I am very proud of all the work we deliver."
The Telly Award is one of the most prestigious awards of its kind, receiving entries from all 50 states and 30 countries around the world. The entrants in the competition vary from large corporate giants to individuals & small companies that are selected for their outstanding work.
In the category of "Entertainment" the Creative i winning entry titled "LUCKY" was developed for Little River Casino Resort in Manistee, MI. The commercial shows Casino guests having the times of their lives playing table games and slots. Graphic messages are shown, stating "IS THIS PLACE LUCKY, OR WHAT! The music track, which was composed by Tallman, is a primal drumbeat, with a contemporary sax solo performance by famed New York session player David Mann.
The second Telly awarded to Creative i titled "FROGS" was honored in the "Humor" Category. Created for Northern Michigan Sports Medicine, the spot utilizes stock footage of tree frogs in a mating ritual that parodies rough physical therapy. Bold graphics interrupt the footage asking "If your therapists is too rough, come to NMSM for a softer touch".
"We are honored to be selected by the Telly awards," says Tallman, "Winning a Telly is an industry endorsement that celebrates the quality of your work. We take great pride in our ability to develop images that leave lasting impressions, and the industry recognition, as I said, is icing on the cake"
About Creative i:
Creative i is a full service women owned creative resource for casinos and resorts. After years of producing award-winning productions in NYC, they now bring their creative talents to the world from their new headquarters in Historic Petoskey, Michigan.
Copyright 2011 Creative i Advertising & Promotion. All rights reserved.