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Creative i is a full service creative resource for casinos and resorts. The “i“ stands for Image, Imagination and Impressions. We deliver entertaining advertising and marketing programs that enhance and grow businesses.
Creative i services include:
• Creative Strategy & Identity Development
• TV and Radio Production
• Web Design and Online Marketing
• Graphic Design – print, outdoor & bus wraps
We build long-lasting partnerships with our clients and develop solutions that increase property traffic, build player loyalty, and grow gaming revenue.
The Creative i team is made up of diverse, seasoned professionals with many years of experience working with fortune 500 companies in Strategic Planning, Creative Image Building, Broadcast Production, Online Marketing, Design and Graphics and most revered of all; client relationships. We consider ourselves unbeatable professionals. We strive to achieve our client’s goals and we work closely together so we all share the same path in achieving those goals.

Our commitment is to work our hardest in achieving your goals and raise the bar by developing a brand that delivers lasting impressions and positive financial results!

Creative i is led by the husband and wife team of Roger and Cheryl Tallman.

Roger H. Tallman
Emmy Award winning Creative Director
Roger specializes in Broadcast Television and Radio commercial production that is not only entertaining, but also gets results. He is known for taking the extra leap in finding out as much about his clients businesses and demographics, and then designing commercial messages that leave a lasting impression. His production House in NYC was named one of Americas “Top Ten” by Screen magazine, and during his 20 year career he has won multiple Emmys for outstanding achievements in Broadcast, as well as, International Film festival Awards and Best of Show from the Ad Clubs of New York, Detroit, and the coveted BPME award (Broadcast Producers Media Excellence). His projects have included creative commercial production and music for Coca-Cola, Del Web Sahara Hotels, Sheraton Hotels, and The Kiahuna Beach & Tennis Resort. NBC News & NBC Sports, The Olympic Games, Rolex, Cadillac, Israel & Bermuda Departments of Tourism, and most recently Little River Casino Resort.

Roger is a creative leader that enjoys using the Team approach in getting the best work from the best people. His associates are all consummate professionals who have unique skills, and know how to use them. He is a good listener, and a facilitator who prides himself on the results of his campaigns and marketing skills. His experience and knowledge of Music, Film and Post production allow him a unique creative vantage- point . As the creative influence behind Creative i, he produces entertaining broadcast solutions that always leave lasting impressions.

After 20 years in NYC he relocated to Northern Michigan with his wife, Cheryl, and Son, Spencer, to enjoy a quality of life that Northern Michigan has to offer .

Cheryl Tallman
Director of Online Marketing
Cheryl is an ambitious and enthusiastic entrepreneur with proven abilities in building and managing all aspects of business. Her specialty is in marketing, building tools for business development and improving business performance through traditional and non-traditional channels. Her experience is supported by founding and building two successful businesses in New York City, seven years of employment at IBM and a degree in Biomedical Engineering.

In 1992, Cheryl founded one of America’s first “interactive media” companies, Touchscreen Media Group. In their “pre-internet” days, Touchsreen used ground-breaking digital video technology to create award-winning entertainment kiosks and video games for Paramount, Simon Schuster, and NBA. Always a company to embrace a new technology. Touchscreen jumped into the Internet early and grew to become a top tier agency with a blue chip client base, including P & G, Citibank, IBM, NBA, Walt Disney World, International Olympic Committee, and Minolta, Touchscreen continued it’s award-wining reputation, receiving top honors in many Internet competitions, including winning the “Emmy of the Internet” - the coveted ‘Webbie Award”. Touchscreen’s services included Internet Strategy, Web Branding, Site development and Online Marketing. Touchscreen was a unique agency with a reputation for being approachable, energized and accountable. In 2000 Touchscreen was successfully sold to Computer Technology Associates, a $50 million technology services business.

Inspired by the birth of her son, Spencer, Cheryl’s second “start-up” is Fresh Baby. Fresh Baby (www.freshbaby.com) develops products to support parents in raising healthy children. The signature product is the award-winning So Easy Baby Food Kit, a complete solution for making organic baby food at home. Through strong grass roots and online marketing programs, Fresh Baby is becoming a well known and trusted brand with products available at Target, Whole Foods, and Babies R Us.
Copyright 2011 Creative i Advertising & Promotion. All rights reserved.